Newsletters are the easiest, cheapest and most effective way to keep your clients updated about your business. It has been one of the most used marketing strategy for past years. After you have build a good subscribers list, it is time to keep clients updated about your business regularly. It is interesting that some of the newsletters have huge gap in CTR than others. The reasons behind it is very simple, just follow the guidelines below and you will know.
How to Write a Newsletter
- Subject is most important, keep it brief and eye-catching.
- Target the people individually by using their names in the newsletter subject and intro.
- Keep the interesting part at the top of newsletter, because most of the people will not even scroll down.
- Use of correct colors and images is very important.
- Include your social media URLs in the masthead of newsletter.
- Always research about the topic and keep it relevant to your business.
- If your clients are potential buyers, offer them products in newsletter too.
- Do not spam, limit the number of newsletters per week or per month.
- Always keep call to action at two or more places in the newsletter, preferably one in the first paragraph and the other at the bottom of newsletter.
- Always allow users to unsubscribe directly from the newsletter. Place the unsubscribe link at the bottom.
- Never forget to mention your website and contact information at the end.
Always keep in mind that you check newsletter for spelling mistakes and type twice before sending to your clients.
Examples of Newsletters
A post full of tips is useless without any examples. So I got these newsletter examples from mailchimp’s newsletter templates and these are free to use.
Click on the images to enlarge
Most of the people do not scroll down to the end of the newsletter. Hence, it becomes very important to keep the newsletter masthead interesting. An interesting masthead surely does attract people(see the example below). Here are some of the tips for newsletter masthead
- Use of an image is preferred in newsletter masthead.
- Serif fonts is preferred in masthead, as they will grab the attention of clients.
- Use your brand logo in masthead.
- Use the colors which represents your brand.
Corporate newsletters are slightly different from regular newsletters in terms of design and language. They have simple design and least colors. While writing a corporate newsletter, keep in mind about the clients. Targeting the clients is very important. Suppose your clients have bought a product previously, then offer them a similar new product in the newsletter and place call to action directly in the newsletter. Make use of the HTML to make the newsletter look professional.
You will find best examples in your own inbox. Just sign up for your competitors newsletters and have a look at their strategies and newsletter designs. You may get what you are looking for.