What does it take to reach 1,000 followers on twitter or 5,000 fans on Facebook? I should probably ask, how much does it cost to get 1,000 followers? You might have come across things like this on the internet, buy 5,000 Twitter followers or get 30,000 Facebook page fans. In reality, these followers and likes are generated from fake social media accounts or bots, they are just waste of your money and they don’t bring anything positive to your business. The first question that comes to my mind is, why do people want more fans on social media?
This is the social media age, where your influence is determined by your Twitter followers or Facebook fans. In the old days, when newspapers, magazines and television channels were the only ways to publish the news, you could tell the reach of a specific newspaper by its readership. But now, in the modern age of internet, where readers can be bought in the form of fake followers, it becomes very difficult to point out the fake fans.
It is a proven fact that social media fan following does affect your business, whether it is an online or an offline business. But how does the fake social media fans affect it? Those who do social media marketing has been practicing one thing for some time now, that is paid social media fans. Paid social media fans are like dummies, they will never share or retweet your post.
If you are having a bad day, remember, there are people who buy fake social media fans.
Fake Social Media Fans, is it a Smart Idea?
Definitely it is not a smart and acceptable social media strategy, because fake followers and likes are provided by the bots which are useless. These bots will not share or retweet your post, they are just a number. If you are already posting valuable content on social media, you will get organic social media reach and fans. If you are buying fake fans, then it proves that your content is not valuable enough to get organic fans.
Who are the Customers?
So who are the people who actually buy social media fans? Mostly they are small brands trying to make an impression by social media, small scale celebrities and the people who do not post valuable content on social media. Small brands and small scale celebrities try to build a fan base and to make an influence by their social media fans. But it isn’t actually worth it, it is just a number.
How does Fake Social Media Fans Affect Your Business?
Its impact on your business is definitely negative. People are smart, they will immediately come to know that your have bought fans. It will project an negative image of your brand. Moreover, it is not very difficult to gain organic likes when you are posting valuable content on social media. So, getting the paid fans and followers makes your brand low quality. It means that you are unable to deliver high quality content to your social media fans and therefore you are buying fans.
How to Check Fake Likes or Followers of any Brand?
There is no real method to calculate the exact number of fake social media fans of any brand. You might find different websites online, but they will also just give you an estimate and they are not always accurate. Easiest way to estimate this is to check the reach, shares and retweets. These social factors will give you an estimate if someone has bought the fake fans. There are more ways:
- If a Facebook page gets a sudden hike in its likes or similarly a Twitter account gets followers suddenly.
- A Facebook page having millions of likes and a very less reach even though it is active.
- Twitter account with a lot of followers but no engagement in terms of retweets and replies.
There are some bots who will actually like, share and retweet the posts. How to check them? It isn’t a good idea to check every account one by one, but these kinds of bots will always retweet or share the post of specific accounts only. There will be symmetry in the posts they share.
You can buy the fans, but you can not buy the social influence.
I guess after reading this you will not fall for cheap offers for paid social media fans. What are your thoughts on paid social media fans? Are you against it or in favor? Have you ever bought services like this? Do tell me in the comments below.